Frequently Asked Questions



auto-immune friendly AIP

What is "AIP"?

AIP is the Autoimmune Protocol. The AIP paleo diet goes beyond typical paleo diet guidelines to address autoimmune issues, by removing foods that may cause problems for a smaller group of people.

A common example of the difference between paleo and AIP is the tomato, which is encouraged as a nutrient-dense food in the paleo framework. In the elimination phase of AIP, tomato is off the menu.

Some of our soups are AIP-friendly, and for those that are, we follow the elimination phase guidelines as described by The Paleo Mom AIP Guide and the Autoimmune Wellness Guide.



What is "Shelf life" and "Best If Used By"?

"Best If Used By" is the recommended phrase for dated products to inform consumers when the flavor or quality will be at its best. As directed by the USDA, "Manufacturers provide dating to help consumers and retailers decide when food is of best quality. Except for infant formula, dates are not an indicator of the product's safety and are not required by Federal law."

There are many other possible wordings such as "Best If Used Before", "Sell By", "Use By", which are all used interchangeably. Generally, none of these are product safety dates. For most products consumers buy, there is no product safety date, even though consumers may often refer to these confusingly as an "expiration date."

Why does this confusion matter?

The big issue being confronted here is food waste. A tremendous amount of food is thrown away because consumers think a package date is intended to be a product safety expiration date.

In 2016, the USDA began recommending use of the phrase "Best If Used By" on any packaging quality dates. Although quality dates are not required on packages, if a product includes one, the phrase should be consistent. This should prevent consumers from expecting a difference between any of those wordings.

True Primal pouches use the "Best If Used By" wording, to discourage food waste. We encourage all food producers to do the same.

But being consistent on the use of "Best If Used By" is just the first step. Perhaps more important is informing consumers that "Best If Used By" is a recommendation on product flavor and quality, and is not a safety/expiration date. If you can, please help spread the word on what "Best If Used By" really means!

What is the "best if used by" time frame for True Primal soups?

For all of our soups, we're currently putting a "Best If Used By" date of at least 12 months from pouch production. Again, note this date is chosen based on flavor. Over time it seems like the delicate aromatics in the onion/garlic may be the first to mellow out and lose their flavor. After about a year of storage, it seems like there's a slight reduction of those two flavors, but most of the flavors holds up well. We may adjust these flavor assessments over time. (Currently we're using 18 months on the Beef & Vegetable Organic Soup.)

For questions on judging product safety past best-if-used-by dates, see the USDA recommendations on shelf-life.



Shipping and Returns?

FREE shipping:

All orders ship for free! Items arrive in 5-8 business days. Please note orders of multiple recipes will arrive in multiple cases, which may ship separately and arrive days apart.

FREE returns:

Any unopened item may be returned within 30 days for a full refund. If an item is damaged in shipping, you may choose a refund or a free replacement. If you're not happy with your purchase for any reason, please contact us and we'll make it right.