Our History
In 2013, True Primal was born—both as a company, and as a calling.
At the time, we couldn't find convenient, ready-to-eat meals that were made to the same paleo-aligned standards we held in our own kitchens. The packaged food landscape was a wasteland of processed junk and artificial ingredients. We needed nutrient-dense, compliant options for times when we didn't want to—or couldn't—spend much time cooking.
And it turned out, that simply didn’t exist.
So, we set out to solve the problem ourselves. We decided to create a line of shelf-stable paleo-friendly soups: gluten free, dairy free, and packed with premium ingredients and home-cooked flavor. It felt like a win to be able to easily follow the paleo lifestyle and take these nourishing meals on the go—whether to the office, on a camping trip, or just over to the couch.
And we didn’t stop there! In 2017, after years of struggling to source grass-fed meat for our (initially all beef) soups, we finally succeeded—a victory for both product quality and true ancestral alignment. (After all, it wasn’t enough for us humans to eat as nature intended: we wanted to make sure our food ate that way, too.)
In 2020, we hit our next milestones: the launch of our very first chicken soups, made with delicious pastured meat, and our Beef Chili, a paleo-friendly twist on a classic favorite. Thus began our journey into the world beyond soups.
2022 was a particularly pivotal year for us. We merged with another company, Ona, to further expand our range of paleo-friendly offerings—this time in the form of cookies. As with our soups and chili, we carefully selected each ingredient to meet our standards of both quality and taste, including sourcing rare Ceylon cinnamon and antibiotic-free honey.
That same year, as part of our ongoing commitment to animal welfare, we transitioned to GAP-4 certified, heritage breed chicken. Thanks to their humane living conditions and slow-growth genetics, these birds enjoy superior physical health and a higher quality of life, along with producing tastier and more nutritious meat.
2022 was big for another reason, too. After years of providing soups that were already Whole30-compliant, we officially became Whole30 Approved®—making it even easier for those in the program to eat with convenience.
In 2023, we acquired Steve’s PaleoGoods—beloved maker of paleo-friendly jerkies, condiments, snacks, and so much more. We’re now in the process of bringing many of Steve’s most popular products back to the shelves, with the delectable Grainless Granola Original (formerly known as PaleoKrunch) being the first to make a return.
In 2025, True Primal was honored with the annual Mindful Award for Shelf Product of the Year, selected from over 2,000 nominations across the consumer packaged goods (CPG) industry. This award recognizes our entire product line for exemplifying the principles of ethics, sustainability, and transparency—core values that have guided us from day one.
Which brings us to today. What began as a solution to a personal frustration blossomed into a mission to redefine convenience food—one premium, ready-to-eat bite at a time. We hope each product can serve as a reminder that in our evolving modern world, there’s still a place for what’s true and primal.
As we look towards the future, we're excited to continue bringing new, delicious real-food products to your life. And above all, we’re here to support you on your journey to wellness—no matter where you started, where you are, or where you’re going.
